What’s the Most Effective Media Mix for My Advertising Campaign?

This is one of the toughest issues in media today.

The media strategists at Absolute Media are uniquely qualified to uncover the most effective media mix because:

	They are trained in the nuances of both traditional and interactive media disciplines, and,
	They do not have a pre-determined interest in recommending one media form over another.

Finding the most effective media solution is all that matters.

How Does Absolute Media Negotiate the Lowest Media Prices Possible?

By applying these philosophies:

	Any media vendor (magazine, newspaper, Internet site, etc.) can be “bought around.”
	In the current economy, no vendor ever walks away from an opportunity. This enables asking prices to be systematically lowered.
	Media vendors are treated with respect and cordiality. But, they are not our friends and we do not accept trips, days at the spa, lunches, etc. from them.

Some of our clients use a number of different media buying companies and then compare pricing. Not once since 1994 has AMI’s ability to negotiate low media prices been questioned.

Will Experienced and Proficient Professionals Be Working on My Business?

Yes. All media plans are crafted by founder Gene Willhoft, former Director of Media Services at three Manhattan ad agencies:

His entire career (since 1976) has been in the field of media buying and planning.  Gene has published articles in all major trade publications including Ad Age and AdWeek and has been extensively quoted in these two publications as well as The Wall Street Journal and The New York Times. 

There are very few front line media practitioners today that can come close to the width and breadth of Mr. Willhoft's experience.

Gene is joined by top strategists Mary Ozkan and Alison Grice who together have over 25 years of combined experience. Ms. Ozkan has been with AMI since 1995, Ms. Grice since 2002.

What Assets Does AMI Employ to Make Intelligent Media Decisions?

AMI subscribes to these gold standard research tools:

      MRI

      Nielsen AdViews

      Competitrack

      Scarborough

      SRDS

All media schedules and accounting are tracked by the Strata Marketing Inc. management platform.

What Firms Have You Provided Media Services For?

AMI’s account experience spans decades. We’ve provided media services for various companies of all sizes, including the following:

      American Eagle Outfitters

      Beck’s Beer

      Chico’s

      Clairol

      Fed Ex

      Foster’s Beer

      FUJI Film

      J & B Scotch

      Louis Jadot Wines

      Martin + Osa

      MCI

      Minute Maid Orange Juice

      Museum of Modern Art

      Mystic Seaport

      Poland Spring Water

      Polaroid

      Range Rover/Land Rover

      Saab Automobiles

      Salomon Brothers

      Savin and Gestetner Copiers

      Soma Intimates

      The Bank of New York

      White House Black Market

      Wild Turkey Bourbon

      Wilmington Trust